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Good summary blog post by David Armano ... Five Challenges Social Media Will Bring To Business.

For those of us who have been following and / or participating in this arena for some time, there is nothing new in what is presented in this blog post:

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1. Integration into the business

2. Governance in a (clearly more transparent) operating environment

3. The culture of the organization (d'oh .. see the definition of wirearchy .. it'll take a while to get there yet ;-)

4. Human Resources (my previous professional career, and an area in which I still have relatively deep knowledge) .. this area is under-addressed even in all the ongoing discussion of Enterprise 2.0

I and esteemed colleague Harold Jarche will be talking about this in relative depth with a major Canadian corporation sometime soon (we've been asked but ironically it's yet to be approved by the executive ;-)

5. Measurement and ROI .. see the article co-authored with Jay Cross titled "Productivity in a Networked Era - ROII (Return on Investment in Interaction"

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As I said, I don't think there's anything new or earth-shattering in Armano's piece, but it's a solid and concise summary.

That said, overcoming those challenges in an effective way will require significant adaptation of conventional mental models and leadership and management practices ... for medium and large-sized organizations, it almost certainly will not be easy nor as quick as may be desired.

Just ask John Chambers of Cisco ...

Oh my ... I didn't inadvertently make a funny in the parentheses in point #2 above, did I ?

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