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Jan172009

A Two-Way Flow

Saturday, January 17, 2009 at 4:38AM

Jeremiah Owyang, a web strategist / analyst at Forrester whom many know as an energetic voice in the area of Enterprise 2.0, points to a new initiative (Change.Force.com - A Citizen's Briefing Book) by the Obama administration. In the first few paragraphs of his analysis, he states that in his exchanges with executives he is experiencing more openness to the use of social technologies, and hence of some greater degree of transparency with customers, employees and other stakeholders.

A Wisdom of Crowds tactic by a new administration ... great idea, we'll see how it plays out.

Obama Crowdsources Daily Ideas with Citizen’s Briefing Book

I just learned from Leverage’s Mike Walsh that Obama will receive a briefing from the top voted ideas that were submitted by the American people each evening see Change.Force.com (a play off) . This method of keeping in direct communication by ‘listening’ to the citizens leans on voting style technology similar to Dell’s Ideastorm. My colleague Josh Bernoff will be pleased, as he requested this feature a few months ago.

You’ll need to login and register (I suspect they can use IP addresses to determine point of origin within US) in order to confirm location but that’s not completely accurate. How can Obama extend this further? Make a similar site for all other nations to submit ideas for foreign policy. This doesn’t come without challenges of course, the system could be gamed, and there’s no promise he’ll make changes based on our feedback, we’ll see.

I talk to the executives of the world’s largest brands, after Obama won the election, I get a lot less push back –it’s rare I have to have discussions now about the validity of social technologies.

Of course, social technologies still come with risk, but for some reason this feels really good, we’re all a bit more connected and the internet helps to bring us together.

I'm not surprised. if I were the leader of an organisation, I would just get on with it, as it seems clear to me that the permanent and ubiquitous presence of the Web in our lives is creating what is effectively a new sociology of expectation, namely of at least having a voice and to some degree being "heard" by hierarchical leaders in our societies' institutions.

A culture continues to grow, informed by a "two-way flow of power and authority, based on knowledge, trust, credibility and a focus on results"

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