Just over three years ago I wrote a brief essay seeking, playfully, to build on McLuhan's famous "The medium is the message", based on the belief that we were in the early stage of entering into a participative environment (and eventually) culture, something beyond the passive introjection of images and ideas television affords.

I titled it "The Medium is The Meaning That We Consume and Create".

It needs more work, as by necessity I just kept to the surface.  The Web and all the people who use it have been busy filling in the details.

Here's one more piece of the puzzle, found on Rob Patterson's blog, in turn obtained from Johnnie Moore.  No doubt by now many many others have seen it and posted about it, as well.

Thanks also to Professor Wesch and the students who work with him ... they are doing a great job at creating some additional and important meaning.

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Tags: the medium is the message, McLuhan, the medium is the meaning, wirearchy

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