Work Design In A Modern Organization ... What Do You Think ?

Dion Hinchclife wrote an excellent article in ZDNet in May 2007 that I read back then and have been re-reading as I am struggling with the last bits of a revision to an ARK Group publication titled "Making Knowledge Work".  He notes that the real challenges will be cultural, and that those challenges will grow more important as the tools for work get easier to use, less expensive, etc. (which is what has been happening).

I'll also offer a short version of my usual whine ... I have often noted on this blog that the use of wikis and blogs would do as much to change corporate cultures towards openness, flexibility and enhanced / accelerated learning as most (all ?) more expensive, more formal and more cumbersome corporate culture change and development programmes.  Just do it.

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Enterprise 2.0 as a corporate culture catalyst

[ Snip ... ]

Viewpoints like Tom are entirely right on however if we were looking at tools that are hard to use, highly complex and overspecialized, and required significant resources and special skills to acquire, deploy, and maintain. But this is entirely not the case in this wave of software applications that seem to systematically address virtually all the barriers we've seen in the past to getting new tools adopted, rapidly providing immediate value, and broadly used.

 One of the most important reasons for this is simply that the constantly evolving Web has continually refined and guided through competitive pressure — and other feedback loops — the design of sites until we have hit upon very effective models for collaboration and communication. These include the now-ubiquitous blog and wiki but many others as well including mashups, roaming Web desktops, and highly-customizable SaaS apps.

Applying these to the enterprise is now extremely easy for anyone to do, highly applicable in many if not most business situations, and certainly last but not least, very inexpensive.

How can the framework (referring to the use of social computing tools in an enterprise) outlined in this diagram of Dion's not change the dynamics (and structures) of traditional hierarchies ?

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What do you think ?

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Tags: Hinchcliffe, Enterprise 2.0. Making knowledge work, hierarchy, wirearchy

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