FLATNESSES, Enterprise 2.0 and the Wired Organization
Wednesday, October 31, 2007 at 10:49AM Direct from an anagram generator Dion Hinchcliffe has been using to describe in The State of Enterprise 2.0 the characteristics of the brave new world of (wired) work that the Web is enabling and supporting ..
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As I read across the components of the new acronym, I keep seeing the components of wirearchy. I am blinded by my own lens, in this case.
It's a well-written article that pulls together some of the experience and knowledge about how knowledge work is being affected by hyperlinks, widgets, plug-ins, RSS ... all the components of the framework we are coming to call social computing. Dion tells us (going through this list reminds of being in conversation in a pub with a bunch of the other people who are interested in this subject area that I have gotten to know through blogging over the past five ears ...) that ...
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Lesson #1: Enterprise 2.0 is going to happen in your organization with you or without you.
Lesson #2: Effective Enterprise 2.0 seems to involve more than just blogs and wikis.
Lesson #3: Enterprise 2.0 is more a state of mind than a product you can purchase.
Lesson #4: Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media.
Lesson #5: The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time.
Lesson #6: Enterprise 2.0 doesn’t seem to put older IT systems out of business.
Lesson #7: Your organization will begin to change in new ways because of Enterprise 2.0. Be ready.
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In the ZDNet article, Hinchcliffe summarizes in conclusion that:
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The atomization and portability of information, such as what RSS has enabled, has been vital to the successful growth of communities like the blogosphere and one vital point about Enterprise 2.0 and Web 2.0 that many organizations don’t yet fully understand: Our enterprises are NOT the Web.
And to get the full benefits of the Web 2.0 era, we must begin adapting our organizations and their information and IT resources (with suitable enterprise context) to this network-oriented model that has worked so for us globally on the Internet these last 15 years.
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The article resonates for me, and it feels a lot like much of what I have been saying or trying to say for the past several years ... so I like it.
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Tags: Dion Hinchcliffe, Enterprise 2.0, wirearchy, Jon Husband
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